Barbie blossoms at the IPM  E-mail to a friend

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Surprise VIP guest puts in appearance at German show

A surprise VIP guest put in an appearance at the IPM in Essen, Germany, creating something of a stir amongst the stands.

The legend that is Barbie turned out to support the Flower Council of Holland’s chrysanthemum project partnership, for the first in a series of innovative marketing ventures taking place over the next 3 years.

The partnership, which was formed with chrysanthemum growers and breeders to revitalise the traditional image of the flower, aims to reposition it as a refreshing and colourful year round bloom.

Taking style chameleon Barbie as the theme for their stand at the international trade fair, the partnership pushed back the boundaries, demonstrating a variety of unusual design, style and colour ideas for chrysanthemums.

And Barbie’s modelling services proved to be nothing if not colourful, imaginatively displaying the fresh, spring-like colours on trend for this season.